The Survival and Thriving of Small Brands in a World Dominated by Corporate Giants

Small Brands in a Big Brand World: The Struggle for Survival

Small Brands in a Big Brand World: The Struggle...

Karen Arlette Nunez Rojas

Small businesses and independent brands have a tough time in a world mostly controlled by big companies. Despite the challenges, these smaller businesses have special qualities that make them stand...

Small Brands in a Big Brand World: The Struggle...

Karen Arlette Nunez Rojas

Small businesses and independent brands have a tough time in a world mostly controlled by big companies. Despite the challenges, these smaller businesses have special qualities that make them stand...